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A good designer has to know which fonts to use and how to combine them.
But we are not going to talk about typography in general today. In this video, we are going to focus on two popular font categories – Serif and Sans Serif. We’ll compare the two to help you understand better how to use them and which one to choose.
You have probably heard or witnessed the never-ending designers’ debate: Serif vs Sans Serif – which one to use?
So, without further ado, let’s dig deeper and see whether one is better than the other and when you should use them and why.
What does Serif mean?
From books, magazines, and newspapers to websites and promo materials, Serif fonts are among the most popular in the world.
The serif is that distinctive decorative stroke that extends from the letters. It’s usually in the form of a tail that appears on both upper and lower-case letters, numerals, glyphs, and other characters.
Not all serif typefaces are the same, but they all share this distinctive mark that makes them recognizable in the world of typography.
Let’s look at the Sans Serif Characteristics
Now that we know what a serif is, we can logically conclude what is the one main characteristic of sans serif. Since “sans” means “without”, sans serif typefaces are those without the decorative stroke at the ends of the letters.
This font family is considered more modern and it embodies simplicity. The characters can be sharp or rounded, but they share the same clean and minimalistic design.
Let’s tackle some readability myths
Speaking about serif and sans serif, you might have heard certain rumors about the readability difference between the two. Those myths are based on the idea that serifs help the eye follow a line of text hence the better readability.